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It's no secret that businesses who invest in good, local SEO Services will find themselves reaching a bigger online audience. With more targeted people landing on your site you are boosting your chances of building a list of warm leads and getting more customers - this means getting more prospects into your marketing sales funnel and ultimately making more sales into your business!
There has never been a better time for a local business to start thinking about hiring a local SEO expert, as many businesses are busy trying to get customers using Facebook advertising - which is fast becoming a more expensive, more complicated and saturated space for business owners trying their hand at promoting their own business. instead of focusing on building an organic presence, because once the ad spend runs out, you are back to square one. For local businesses, there are some amazing opportunities to rank quickly and efficiently using white hat SEO techniques Google gives a thumbs up to.
As a local business with your own website, you really need to make sure that you try to rank on page 1 of Google. When was the last time you were searching for a service and went beyond the first page search terms? The savvy consumer searching for your services on Google or Bing want immediate access to the most suitable solution to their problems, immediate means not having to scroll down pages and visiting all of the websites shown on all of the available search result pages.
If you are a business in it for the long haul, good SEO services will provide you with a solid SEO optimisation strategy should be at the forefront of your marketing plans. Unlike online ads, an optimised website can cement it's position amongst the very best in their industry on page one of google and reap the benefits being at the top of the ladder can bring in terms of clicking through on to your website, engaging with your content and then giving you their contact information before entering your sales funnel.
As with any 'business planning' you need to do your research. Firstly, you need to establish who your customers are, and what they are searching for on google. Once you establish the SEO keywords and phrases used, you can then start to look at your competitors domain and page authority which are indicators of how easy or difficult it would be to outrank them
Content is king. Google is a search engine and it's focus is on giving users access to the content which helps solve a query or provide a solution. The SEO content on your website or landing page needs to be one of depth; this means you really need to be tailoring and structuring quality content towards the keywords and phrases which you have a chance of ranking high for
As mentioned previously, Google is all about providing the best experience possible for it's users. Your website needs to be easy to navigate and provide actionable and relevant
information relevant to the initial query. Above all, the content needs to be credible and legitimate without being copied from other sources and must offer a seamless mobile and tablet experience
Linking is an important factor in SEO, but don't confuse quality with quantity. Having great and original content brings with it more chances of being linked to by high authority websites. We don't pay for backlinks with money like some SEO consultants may, we pay with time creating amazing, sharable content which will give value to any visitors reading
As mentioned above, the higher you rank, the more footfall you will receive; which means more potential customers. If you are languishing in the nether regions on Google you are allowing your competitors to take customers away from you. If you want your business to be seen by more local customers who are searching for services like yours, you really need to start implementing an SEO strategy which will give you that much needed traffic boost and ultimately, win you more prospects and leads. The truth is, many local businesses do little, to zero search engine optimisation and thus overtaking them in the search engines is not overly difficult providing you are implementing the 4 pillars of SEO.
We genuinely enjoy the entrepreneurial journey, there is usually more than one way to skin a cat, but SEO has always been a constant since the birth of the search engine. We want to be transparent about how we do things...as many companies out there promise the Earth and then give you a jar of soil after your investment. We also avoid all of the confusing techie jargon as we know this doesn't really interest you, results interest you! We only work with a limited amount of clients on a monthly basis to ensure our work is of the highest quality. All of our work is done in-house, we do not outsource.
Taking into consideration your business and your services, we initiate an in-depth keyword research which will give us a lot of information in relation to phrases for your business. Our marketing research will identify:
SEO is only half of the battle, you can get the customers to visit your website, but what if the landing page experience is poor and unrelated to the initial search? To prevent your visitor clicking off we will:
Once we have done out keyword research and website analysis we can then formulate a strategy with the goal being overtaking your competitors on google and giving your customers a pleasant experience, we focus on: