This article is going to be an sincere assessment of sales funnels, WordPress and a brand new sales funnels software made exclusively for WordPress called CartFlows. I feel it is important to first introduce the concept of 'sales funnels' and why they became trendy.
As an online business owner/entrepreneur, there's a good chance you have heard about sales funnels. Even though the concept of online marketing funnels have been around for a good while, they were really only recently 'sexed up' by the author of the amazing Dot Com Secrets, Expert Secrets and ClickFunnels founder/marketing messiah, Russell Brunson.
Click the links below to get your free books written by Russell Brunson
*Even if you don't plan on buying ClickFunnels, these books are very powerful
Before I get on to the main reason for writing this article, ClickFunnels is a software as a service solution, and it affords business owners the opportunity to create all manner of drag and drop web pages such as; landing pages, thank you pages, membership areas as well as order bumps, upsells and downsells...which link together to form the aforementioned "sales funnel".
In the online marketing space, many entrepreneurs will recommend ClickFunnels because of it's ease of use and intuitive backroom interface (and high affiliate commissions...nudge, nudge, wink, wink).
I have used ClickFunnels myself for various projects, and it is easy to use but as a developer, I do miss the control I would have if I were creating via WordPress...can you even create high-performing sales funnels using WordPress? Erm...yes, you can!
Enter CartFlows: A WordPress Sales Funnels solution
Sales funnels are DEFINITELY not unique to ClickFunnels...There's always been an option to create really smart and high-performing sales funnels on WordPress using some of the great and easy-to-use drag and drop page building tools.
Cartflows is the newest and most promising sales funnel solution for WordPress which works in tandem with WooCommerce (which for those tho don't know, is an extremely flexible ecommerce platform for WordPress). I don't really like the hyperbole which surrounds the next best thing, but CartFlows really fills me with excitement.
Cartflows allows online business owners to create sales funnels using WooCommerce which maximise the potential profit from a customers visit by offering order bumps, upsells and downsells via the creation of some fine checkouts which are fully customisable using the aforementioned page builders as well as others.
It even offers templates which are ready to import into your existing website! This allows you to start making profit right off the bat, whether you use SEO or paid ads to drive your traffic.
The standard WooCommerce/WordPress checkout experience is one of complications (depending on what WordPress theme you are using)..in fact some of them are truly awful...one of my own websites uses the theme's native checkout (I plan on changing to a CartFlows checkout in time) and it's a very unpleasant experience (as you'll see below).
The Importance of a Conversion Focused Checkout: CartFlows assists you here!
Websites...funnels...it's all about conversions, from your landing page through to the last step in the customer purchasing journey: the checkout. You must optimise your checkout to ensure your customer does not abandon their purchasing decision!
The beauty of CartFlows is the ability to create checkouts using your preferred page builder. Elementor is one of the most popular drag and drop page builders for WordPress...in fact, I love it!
With Elementor it's so easy to create stunning pages using the plethora of elements at your disposal, just like the aforementioned ClickFunnels...only the design features, options and control of elements are absolutely light years ahead; and always will be!
My go-to page builder is Thrive Architect (I am currently part of their testing team for their upcoming Theme Builder: but that's another article)...as Thrive offer a very resemblant page building experience to Elementor, but with more of a conversion focus to them. It's a favourite among WordPress Funnel designers due to the available marketing options and integrations.
The Thrive Themes Membership offers an insane value proposition for online marketers wanting to create beautiful sales funnels and conversion focused websites. Thrive Themes and CartFlows go hand-in-hand in relation to conversion optimisation and have the potential to be a terrific duo where making money online is concerned.
The Importance of a Conversion Focused Checkout: CartFlows assists you here!
Getting prospects on to your landing page is just one part of the digital marketing equation, your pages and the flow of the funnel have to maximise the purchasing potential of your audience. This is why order bumps, up sells and downsells, one-time-offers (OTOs) are a pivotal component where turning ad spend into profit is concerned.
Order bumps can be set with relative ease, you can use order bumps for a variety of things such as extending product warranties, selling featured job or directory listings and even product training programmes. It all depends how imaginative you get.
One of my businesses is a niche employment website, and my order bump is a 'featured listing' which ensures that the employer's job posting will have a highlight on the background and also be 'featured' at the top of the job pile. Very powerful when you have something of value you can offer for an extra $97 or something.
Upsells and downsells with CartFlows give you the perfect stage to go beyond an order bump and ensure that the process doesn't end when the customer reaches the checkout page. The upsell gives you the perfect opportunity to leverage the buying mindset and offer similar products after the initial purchase has been made.
It's important not to overstep the mark when offering these extras, you can annoy a new customer by inundating them with other products after they have purchased from you. Don't just upsell/downsell anything, really think about the offers and ensure they go hand-in-hand with their new purchase. You don't want to disconnect them from their new product.
Cartflows gives you the ability to create seamless checkout experiences for your digital and physical goods without the need to invest in SAAS platforms such as ClickFunnels which cost a monthly fee to use. While CartFlows is new on the block, it has amazing potential to really revolutionise the way we build sales funnels on WordPress and make money online.
For people looking to start creating sales funnels and bootstrapping their way to financial freedom, I always suggest using a tool that is comfortable for you and one which makes the process easy. ClickFunnels is a great option for beginners wanting to quickly get a sales funnel up and running and take advantage of their complete sales funnel/landing page template combos.
ClickFunnels vs CartFlows?
With ClickFunnels you are buying into the genius of Russell Brunson as I mentioned at the start of this article. Personally, nobody can really compare to his underpinning knowledge of making sales. The man is a machine. He offers information which nobody else really offers such as
As a WordPress user/fan I would obviously recommend CartFlows over ClickFunnels for those who have built WordPress websites and landing pages. It just makes more sense to stick with what you're familiar with. CartFlows does an excellent job of keeping things simple when it comes to getting a funnel or 'Flow' up and running.
Also, CartFlows utilises the power and integrations of Woocommerce. If you did want to create a sales funnels which would charge users on a subscription basis, you would need to purchase 'WooCommerce Subscriptions'. This comes in at around $199.00 for one site, per year. Hopefully, CartFlows will provide native support for subscriptions further on down in the roadmap.
WordPress is the much more flexible tool and I have been able to produce a far higher quality feel to my pages than using ClickFunnels, not to mention the pros where ranking in Google is concerned, organic traffic to your landing page should one of your traffic sources and with WordPress you are able to optimise away using tools like SEOPress, ClickFunnels isn't built with organic traffic in mind.
Both ClickFunnels and CartFlows are available to try out. So if you currently have a WordPress website and want to start taking payments from your customers the right way, I would encourage you to at least try CartFlows, build out a funnel and test it on your audience for the 30 days.
For those who are fairly new to the online space and are coming from a second-rate Wix or SquareSpace system and want to get a sales funnel up quickly and don't wish to bother with a website and all that comes with it, I recommend taking advantage of the ClickFunnels free trial and see how you get on setting up a simple sales funnel for your product or service, and driving traffic to it.
If you ever decide you want to start some organic branding and want to get a website etc up, you can make a transition from ClickFunnels over to WordPress and CartFlows for greater control and optimisation!
Feel free to comment below if you want to add your two pence to what i've written. I've tried to be as honest as possible with my assessment. Yes, there are affiliate links in this article, so if you click on the links and purchase, it will not cost you anymore money, but it will allow me to take a small percentage.